Are green products being substituted for conventional products, or are they simply being used in parallel? Is the same trend being seen across all product segments? Does it apply to the big points of sustainable consumption? This report takes these questions as a point of departure from which to explore market developments in sustainable consumption overall in Germany, away from any isolated reports of growth in specific segments.
The English report is the updated and extended edition of the German report “Grüne Produkte in Deutschland 2013: Status Quo und Trends”.