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30 years of the Blue Angel, 30 years of innovation
The Blue Angel has stood for high standards in environmental protection for 30 years. It is an important instrument in achieving the goals set by the federal government in climate and resource protection. The Blue Angel is an engine of innovation for the most efficient solutions on the market, making it particularly important in ecological industrial policy as a means to promote new technologies and products. It also acts to promote the competitiveness of German businesses. Its success and worth have high credibility among consumers, for 80 per cent of citizens in Germany recognise the Blue Angel, and many consumers use the environmental label for orientation when making daily purchases. ”The Blue Angel has become a brand of its own and stands for true commitment to protecting the environment”, said Prof. Dr. Andreas Troge, President of the Federal Environment Agency, at a press conference held on 19 February 2008 in Berlin before the launch of celebrations to commemorate the eco-label. ”Businesses can use the Blue Angel as proof of their social responsibility to mankind and the environment, and to position themselves on the market. Products that bear the Blue Angel are not only harmless to health and the environment, they are also an economic success”, said Troge. read more
