Sustainable lifestyles: From the niche to the city centres

young woman offers things to swap instead of buy in modern furnished storeClick to enlarge
Swapping instead of buying new saves resources and avoids waste.
Source: LIGHTFIELD STUDIOS / Adobe Stock

City centres have long been characterised by high levels of consumption. They now face major changes due to online retailing, the aftermath of COVID19 and the climate crisis. The UBA coordinated EU Interreg project “NiCE – from niche to centre”, started in May 2023. The project aims to take advantage of these changes and make city centres more attractive again by offering sustainable options.

The challenges

European city centres are changing. Over the last few decades, they have been resource-intensive centres of consumption. Social interaction was strongly linked to consumption. With the growth of online retail, consumption is now increasingly shifting from stationary shops to the digitised sphere. In addition, COVID19 has weakened stationary retail and numerous shops have had to close. City centres are therefore experiencing a decline in use and importance.

In contrast, alternative and sustainable consumption models, such as secondhand, borrowing, swapping or repairing, are increasing, leading to more circularity and ⁠sufficiency⁠. However, due to the current environment, these models usually only remain a niche option and are at best only perceived by “interested parties”. Consumers currently lack central and easily accessible options for alternative and circular forms of consumption.

Who and what is “NiCE”?

The project “NiCE: from niche to centre – city centres as places of circular lifestyles” brings these two challenges together: a transformation of central places in cities that make it easy for their inhabitants to adopt sustainable lifestyles. At the same time, city centres can be revitalised in a circular and sustainable way.

A total of nine project partners from eight countries are involved in the project. In addition to the UBA⁠ as lead partner these are: ENVIROS from the Czech Republic, StadtLABOR from Austria, the Bistra Scientific Research Centre from Slovenia, the National Agency for New Technologies, Energy and Sustainable Development (ENEA) from Italy, the University of Budapest for Technology and Economics from Hungary, Creative Industry Košice from Slovakia, and the Pro-Akademia Research and Innovation Centre and the City of Brzeg Dolny from Poland.

The project is funded by the EU Interreg programme for Central Europe and will run from May 2023 to April 2026.

Project process

Period 4: November 2024 – April 2025
Further information will follow...

Period 3: May 2024 – October 2024
The first pilot activities have started in the third project phase. This includes the UBA pilot. In cooperation with the Zukunftshaus in Würzburg and the local bike courier Radius, UBA has developed a delivery service for rental items and products in need of repair. This was accompanied by a pilot launch event, several tandem meetings with the Czech project partner and an advisory board meeting.

During the project meeting in Ptuj, Slovenia, the partners were able to present the progress of the pilot implementation to each other. External experts from Austria, Italy, Slovakia, Slovenia and Poland were also invited. During a joint study visit, partners and external experts looked at good examples on site and engaged in dialogue with the organisations. The initiatives visited included the JAZ TEBI-TI MENI project (clothing exchange), OD MENE K TEBI (second-hand goods) and the Reuse centre in Slovenske Konjice.

Furthermore, the NiCE project consortium can now present the virtual reality exhibition. This offers a dynamic platform on which visitors can explore good examples of circular lifestyles. The examples come from all eight partner countries and are divided into topics such as circular economy lifestyles, participatory methods, sustainable business models and urban regeneration. Each good example includes videos, photos and further textual information on objectives, methods and results. The exhibition also contains several interactive elements to make the experience entertaining for visitors.

May 2024 also featured the launch of the NiCE online seminar series with a presentation by Dr Laura Spengler from UBA about the big points of sustainable consumption. This was followed in September by a contribution from the Italian and Hungarian partners on the topic of living labs in educational contexts. A further six events are planned during the course of the project.

Period 2: November 2023 – April 2024
A big milestone for the project was the finalisation of the strategy framework for circular lifestyles in cities and city centres. The final document shows ways to promote and establish these lifestyles. It serves as a guide for local and regional authorities wishing to promote the implementation of circular lifestyles in their cities and regions. The strategy framework was based on the synthesis reports compiled from the 8 partner countries on the needs of city stakeholders and on local and national policy conditions in relation to circular lifestyles.

During the third partner meeting in March 24 in Košice, Slovakia, a workshop on the strategy framework was organised with external experts from all 8 partner countries. The discussions and additions from the workshop were incorporated into the further development of the document. Following the workshop, the experts were invited to take part in a study visit. The study visit showed good examples in Košice regarding the reutilisation of vacant spaces and buildings to strengthen circular lifestyles. 

At the second partner meeting in Bologna, Italy, in November 2023, the project consortium already became more involved in the further development of its own project pilots. UBA is working closely with the Czech tandem partner Enviros. The partner meeting in Bologna was also linked to a visit to the ECOMONDO trade fair in Rimini. Here, the project consortium was able to exchange ideas with various stakeholders, for example with the Vice-President for Circular Economy of the Italian environmental authority ENEA or representatives of the Green City Network and the regional greentech cluster.

Period 1: May – October 2023
At the start of the project, the project consortium met for the first time in Budapest, Hungary, in May. The meeting was organised by the Hungarian partner, the Budapest University of Technology and Economics, in close cooperation with the UBA⁠. The meeting laid the foundations for the first activities and also for cooperation within the project.

The first task was to create a scientific basis for further work. To this end, the partners produced two synthesis reports for each country. The reports deal with the status quo of circular lifestyles in city centres and the needs of cities and their residents. For this, all partners collected information with the help of interviews, surveys or workshops. In addition, relevant ⁠stakeholders and political measures for circular lifestyles in city centres were recorded in each country. The information from all partner countries will be compiled into two reports in the second project period.

Furthermore, all project partners have provided three to six good examples from their country in the following four categories: 1. Circular lifestyles, 2. Methods, 3. Sustainable business models, 4. Urban regeneration. The good examples will be presented in an online exhibition from the end of 2024 and are intended to inspire others to follow suit.

In October 2023, UBA presented the project in a workshop during the EU Regions Week.

More information and contact

For more information, visit our website: https://www.interreg-central.eu/projects/nice/

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