The national media project Multivision „Klima & Energie” educates adolescents and adults about climate change as a result of the consumption of fossil fuels as well as about the opportunities and potential of renewable energies. Multivision seeks to garner the enthusiasm of adolescents and adults for the idea of climate protection by carrying out active training activities. ”Despite exhaustive reporting, there are many young people and adults with hardly any knowledge about the cause and effect of global warming or what can be done about it”, explains Sören Janssen of Multivision’s executive board. The education project carried out throughout the country seeks to explain the context of global warming and to motivate youth with some hands-on means to join in the action. ”We hope to win youth over for redesigning our energy-intensive lifestyle. This generation must manage to achieve an 80 percent reduction of CO2. Multivision is demonstrating that the use of renewable energies holds both an ecological and economic vision for the next generations”, continued Janssen.
The Multivision „Klima & Energie” project has been acknowledged as an educational project within the framework of the United Nations Decade of Education for Sustainable Development (2005-2014). The main objective of Germany’s plan of action during the UN decade under the patronage of Federal President Horst Köhler is to firmly root the notion of sustainable development in all areas of the education system. Dr. Susanne Nawrath of the Potsdam Institute for Climate Impact Research (PIK) recommends the education project, as it ‘provides a scientifically correct and clear overview’ of the topic. ”The Multivision project explores in detail the alternative sources of energy such as wind, sun, hydropower, and geothermal energy”, added Hermann Scheer of the Eurosolar association. Multivision is on tour throughout Germany and will address a youth audience of roughly 500,000 in its three years of activity.
The event will be launched on Thursday, 29 January 2009 in the auditorium of the Federal Environment Agency (Wörlitzer Platz 1, 06844 Dessau-Roßlau) at 8:00, 9:45 and 11:30 a.m.