Corona Sustainability Compass – manage today, master tomorrow

The coronavirus crisis is presenting our healthcare system with some huge challenges: those who have fallen prey to the virus have to be helped to prevent the virus from spreading, and vaccines and medicinal products need to be developed. The economy and public life are practically at a standstill. Businesses are facing a huge squeeze on their liquidity. Many companies are asking their employees to work short-time. Not only are people worried about their health, they are also worried about their economic survival. In an acute emergency situation of this kind, it is absolutely right for the state to provide generous and unbureaucratic support – to pave the way for the economy to recover as soon as the crisis is gone.

In managing the coronavirus crisis, however, it is also important to not lose sight of the bigger challenges ahead: the impact of global warming, the excess consumption of resources far beyond what planet earth can cope with and the loss of biodiversity. We believe that the current coronavirus crisis offers a unique opportunity to rethink current models of business and to shape a new economic start on a more sustainable and future-proof basis.

It is only natural that in times of great uncertainty, people prefer to rely on tried-and-tested routines instead of new, forward-looking strategies. In crises, however, things often become possible that seemed inconceivable yesterday. During crises, new ideas for a better future can also emerge. In the “Corona Sustainability Compass (CSC) – manage today, master tomorrow” blog, which will go online in the week before Easter, authors including leading scientists, decision-makers from the world of business and politicians will make their personal contribution to the debate.